SMS marketing
What is a SMS marketing?
So, is SMS marketing effective? Statistics show SMS open rates are as high as 98%, and that’s higher than any other marketing channel. Not only that, but most customers prefer receiving texts over other forms of communication.
SMS marketing is a great way to reach your target audience with a concise and clear message. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. Or, if you own a restaurant, you can send SMS messages with your daily specials.
What are the types of SMS marketing?
- Promotional deals and discounts.
- SMS coupons.
- Text-to-win competitions.
- Flash sales.
- Loyalty programs.
- Alerts & notifications.